Social Media Advertising
Not long after its inception, social media was already being used by forward thinking businesses as a way to reach out and connect with their audience and customer base and nowadays there’s almost no end to the number of companies that have active profiles on Facebook, Twitter and other social media sites. While these sites are free for everyone to use—companies included—changes to the way that these sites do business has led to them being much less useful as a free marketing tool.
After going public, Facebook decided that paid advertising could be the biggest way to increase their profits, which led them to limiting the reaching power of company profiles. Now this isn’t to say that social media advertising can’t still play a major role for your business, but what it does mean is that it’s no longer free, as you now need to pay for social media advertising to achieve any sort of noticeable results.
As a leading Santa Rosa specialist in social media advertising, uluad can help your business achieve its goals through these very influential platforms. Still, if you’re unsure of why you need to advertise on social media, here are some thing to keep in mind:
- Without social media marketing, you’ll be left behind as almost 90% of businesses in the US now use it in one form or another
- Without paid advertisements on Facebook, your posts and news content will be seen by as little as 5% of your followers or possibly even less
- Twitter, Facebook, Pinterest and the others can each be used to reach a different sub segment of your target audience
- While traditional banner ads have been shown to be ineffective, social media advertising has shown proven positive results, especially native ads
- Social media allows you to build awareness of your brand
- Social media enables you to connect with your audience in real time in a whole different way, by offering contests, prizes, valuable updates and information, etc.
At the end of the day, if you’re not already taking advantage of the power of social media for your advertising and marketing purposes, you’re already missing out. So don’t let your business get lost in the dust, and contact uluad today for all of your social media advertising needs.