Stay top of mind by remarketing to your customers
Have you ever visited a Website and then suddenly started seeing advertisements for that site on other pages you visit afterwards? It seems like the site is somehow following you long after you’ve left the page and moved on to view something different, and in a way it is.
This concept is known as remarketing or retargeting and it involves using cookies to ensure visitors to your site will see your ads on subsequent pages they visit, which of course is a great way to ensure your site remains fresh in their mind long after they’ve moved on.
For e-commerce sites and any other type of business looking to sell products and services, remarketing is far and away one of the most effective advertising techniques; it allows you to target your ads directly to an audience who has already shown interest in your company. Statistics show that very few people actually make a purchase the first time they visit a site, because most people prefer to shop around—comparing various sites and products—before deciding where to make a purchase.
This is where remarketing can be incredibly effective, because it works to increase a person’s awareness of your brand and business by continuing to expose them to your ads long after they’ve left your site. Branding is of course one of the most important aspects to creating a successful business. The intent is to have your company immediately come to mind whenever a person thinks about the products or services you offer.
Remarketing also helps drive repeat traffic to your site to produce increased sales. While most people won’t make a purchase the first time they visit a site, statistics show that repeat visitors suddenly become two to three times more likely to go through with a purchase after visiting a site for the second time. This means that remarketing gives you a much better return on your investment than simple banner or display ads and other similar forms of digital marketing. With retargeting, you can take display ads that may not be very effective and suddenly make them incredibly powerful by putting them in front of a much more captive audience that is actually interested in what you’re offering.
While banner ads allow you to focus audiences that fit a certain profile, remarketing delivers your ads to only those people who have actually visited your site, thus increasing your potential sales.
How uluad Does Remarketing
At uluad, we believe that retargeting is far and away one of the most powerful advertising techniques and it will definitely increase the amount of repeat traffic to your site. However, it is also one of the most complicated types of digital marketing that demands time, skill and creativity to create the perfect remarketing campaign.
Remarketing ads must be powerful enough that they motivate people to visit your site again. Plus, the landing page that your ads redirect to has to be written and designed in a way that makes people want to make a purchase. Repeat traffic is great, but it won’t convert to a sale if it doesn’t speak to people and convince them they should choose your company over your many competitors.
Unlike other advertising agencies, the uluad team is incredibly skilled and knows the tricks to making retargeting effective. This is because we take the time to do it right, focusing on creating powerful display ads and landing pages that provide an excellent ROI. Most advertising agencies only offer basic remarketing ads that target anyone who visited your site with one simple message, and this simply isn’t effective.
uluad makes use of Google’s dynamic remarketing to automatically create targeted ads based solely around each visitor’s browsing behavior on your site, focusing the ads to show precisely the products the person has already shown an interest in. This type of retargeting has been proven to be much more effective than basic remarketing and we have had great success using these ads to not only drive repeat visitors to a Website, but to direct them back to exactly what they’re looking for.
If you’re interested in getting a great return on your investment, why not contact us and see how much our dynamic remarketing services can increase your sales? At uluad, we’re incredibly skilled at creating effective remarketing campaigns and we have the results to prove we can outperform other advertising agencies.