Our Approach
Our Google certified staff works closely with you to learn about your nonprofit’s mission and goals, as well as what obstacles you’re looking to overcome.
We’ve worked with hundreds of nonprofit organizations in all segments for over 14 years. We leverage that expertise to create, optimize, and run Google Ad Grants campaigns that work.
Our process begins with learning your business goals and challenges and then developing a custom strategy to reach your target audience and drive measurable results. We manage every aspect of your account, from keyword research to ad creation to bidding and optimization.
Our approach is summarized in three forms:
Discovery and Research
Discovery and research are essential for any successful Google Ad Grants campaign. We start by listening to you and understanding your target audience. This helps us determine which keywords we should use in campaigns that will target the audience that is most likely to engage and make a measurable conversion.
Account Manager Expertise
All of our account managers are certified in all four areas of Google Ads: Search, Display, Video, and Shopping.
We are a performance-driven company dedicated to helping our nonprofit clients achieve their goals through well-structured, systematic, and effective campaigns.
Data Driven Approach
We are data-driven and we take a user-centered approach to Google Ad Grants management. Our team analyzes all results and then determines if the data indicates that modifications would improve the overall performance for each campaign.
By working closely with you to understand your marketing goals we can create a user experience that encourages people to convert.