Hmm! There seem to be fewer visitors than ever on your Facebook page. Is it your imagination? Or what’s going on? Well, you aren’t imagining things. Facebook wants businesses to pay up to see content.
Free Facebook No Longer Works or At Least Not As Well as It Did
Yes. Ladies and gentlemen, the free ride is over, no matter how many fans you had. Even if your fan base has grown by 200%, fewer and fewer people are seeing your updates.
Facebook has deliberately cut back on the number of views your content gets. Why? Well, Facebook is a business too, and needs to make money. But hey. Wait a minute. Facebook isn’t expensive, in fact, you can Facebook advertise for less than what you pay for a daily cup of coffee.
That’s right for as little as a couple of dollars a way you can become the apple of your readers eyes again. After all people are used to social media, and engaging with clients here is effective, so why not pay Google that small fee for increasing your ROI significantly.
Facebook Ads Are Effective
Last year, we saw a notable change on Facebook, the incorporation of Ads, and this is effective providing you or your service provider target your audience correctly.
Aha! The targeting is the crucial element in seeing that increase in ROI. That’s right. You can’t just place an ad and expect for the right people to see it. You have to specify to Facebook which audiences you want to target; explain your demographics; the age of your targeted customer; his interests; geographic location and many other factors.
Are Facebook Ads Popular?
Of course, otherwise why would so many businesses continue to use Facebook, even when the free exposure is now limited. Facebook ads can be very cheap, providing you plan your advertising out carefully. Really, where else can you get as many as 4,000 new impressions per day for just a couple of dollars a day? In contrast to any other advertising method, Facebook ads are effective and cost conscious, making them a possible solution for almost any business.
How Can Facebook Help?
We’ve mentioned it time and time again, Facebook can build awareness for a business, providing they are targeted to the right audience. This creates a devoted following and higher demand at a very low cost.
By promoting at least one good post a day, a website owner can reach a higher targeted audience and sell more services or products. This is the way to increase that engagement you seem to be losing.