Never stop improving with conversion rate optimization
Conversion Rate Optimization
Having a successful Website is about much more than just how many people view your site. Having lots of traffic doesn’t really mean much if people quickly leave your site or never take the action you’re hoping for (i.e., make a purchase, download your app or software, sign up for your email list or newsletter, etc.). While many advertising agencies believe that the main purpose of internet marketing is simply to get people to click on the ads and visit your site, uluad understands that it’s about a whole lot more than that.
This is why we focus a huge part of our efforts on what’s known as conversion rate optimization. Basically, a conversion is when a visitor comes to your site and takes the action you’re looking for, such as purchasing one of your products or contacting you. Your conversion rate is the percentage of unique visitors to your site that actually count as a conversion, which is pretty easy to figure out.
What isn’t so easy to figure out is why the other people who visited your site didn’t result in a conversion. It could really be any number of things, from a poorly designed site that is difficult to navigate, to simply not being interested in the products, services or information you’re offering. While there is nothing even the best digital marketing agency can do if your low conversion rate is due to the latter, uluad has proven conversion rate optimization results and can help increase your rate no matter what.
How Does Conversion Rate Optimization Work?
The key to increasing your conversion rate is Website optimization, which means creating a Website that is well designed and provides the visitor with what he or she is looking for. A big part of this involves search engine optimization, which basically involves inserting relevant keywords into your site so that it ranks as high as possible in the search results whenever a person searches for those specific keywords.
You want to make sure your Website provides exactly what the visitor is searching for. While search engine optimization (SEO) can be quite a complex and lengthy process, uluad understands the ins and outs much better than most. And it’s important to remember that SEO will only get people to your site—it won’t necessarily turn that visitor into a conversion.
The Importance of the Landing Page
At uluad, we believe the key to conversion rate optimization lies in a well-designed, well thought out landing page. This is the page that people arrive at when they click on your link or your advertising, so it’s important to make this page as engaging as possible to ensure people don’t turn around and leave after a few seconds.
Developing the perfect landing page takes time, and it requires testing a slew of variables to see what will result in the most conversions. This is why uluad takes the time to not only design and build great looking landing pages, but we also test them to see what works best. The most important part of your landing page is the call to action: the text, link, or button that turns a simple visitor into a conversion. This also requires a lot of testing and retesting to find out what gives you the highest conversion rates.
When we build landing pages, we test different texts, calls to action, designs, colors and almost any other variable you can imagine in order to optimize your conversion rate. And unlike many other firms, we focus on all aspects of testing, not just simple A or B testing. We try a combination of basically every possible variable.
While other Website marketing firms just design your landing page, uluad goes a step further. Getting the best results requires not only looking at things like click through rate, but also cost per acquisition, which is how much you spent per conversion. That’s important to know if you want to get the best possible return on your investment.
In other words, we won’t just design your landing page; we will put in the time and effort it takes to test out every possible combination we can think of to not only see what works best, but also what’s most cost effective. This ensures we provide you with an excellent return on your investment. We’re not satisfied until your Website is perfect, and even then we’ll push to increase your conversion rate.
As the saying goes, the proof is in the pudding, and we would be happy to show you our proven results and success stories. As experts in conversion rate optimization, our goal is to exceed your expectations. Find out how well your Website can perform: Contact uluad today and let us put our expertise in conversion rate optimization to work for you.