How Do I Analyze My Mobile PPC Traffic?

Web comes from a variety of different locations and from different devices. Today we all know that mobile technology has become a major player and is ever growing.

As a digital marketing business owner, you want all of your web real estate to convert and create more revenue, but especially your PPC advertising as this can be expensive. So you need to ensure that the road taken is the shortest and easiest route to your product or service. That’s why it has become really important to understand your advertising campaigns, especially when your PPC efforts also relate to mobile device users.

We offer a comprehensive guide to understanding the data available on your PPC campaigns for your mobile device customers. The point is to show you better ways of reaching out towards these users with pay per click advertising that draws their attention.

So the first and foremost question of the day is whether your product or services are of interest to mobile device users. To know this you need to determine the number of users who click on your PPC ads from a mobile device.

How to See Your Mobile Audience

By now you’ve probably heard that mobile searchers have outgrown that desktop or laptop searches. So does this information really affect you? Well, it does mean that at least some of your customers are using mobile devices to reach your business. But just how much of your audience is mobile? That’s the information you need to know.

Get a clear picture of who your mobile paid audience is by using either Bing  or Google adwords. The platform you use will depend on which company you are using for your PPC advertising.

Google AdWords

When you are on the “campaign” tab, select the “Settings” then “Devices”. From here you’ll see the “Mobile” option. This will give you the visitor numbers from this type of specific device. At this point you can filter the results per campaign you’re running or see entire numbers for the whole account.

On Bing Ads:

Open the Bing dashboard for your ad campaigns and go to “Reports.” Select an account, campaign or ad reports type. Choose the types of devices you want to add to your reports. Then select “Download” to get an Excel file for the numbers in under that type of device.

Knowing who your mobile audience is can help to create a powerful SEM strategy, but you also want to be able to monitor the data over long periods of time, and this is where Google analytics can help.

Monitoring Long-Term Mobile Traffic

Use Google analytics lyrics to keep track of your mobile traffic trends and to find out whether it continues to grow or why it doesn’t. Here’s how you do that:

Select the “Audience” tab and then choose “Mobile” then “Overview.” This will give you the statistics over the long date ranges such as years and months, showing you the number of mobile clicks you get for your ad campaigns. You can filter your search down to the day, week or month by choosing those options that are located over the graph.

You can also use Google analytics to compare the amount of web traffic you get from a PC to that you receive over mobile devices. To do this just click on the “Goal Set” option to see this data.

 

Use Google Analytics to Stop Wasting Remarketing Dollars

One of the most frustrating aspects of digital marketing is that no matter how much money you put into remarketing – – some website visitors just aren’t interested in your offer.

Let’s stop wasting remarketing dollars on people that aren’t into you.

The following tips can help you stop wasting money on those consumers that will never buy from you.

There’s no question the remarketing gets you incremental conversions. There’s no better audience, then the consumers were already familiar with your service. They are good prospects and your remarketing efforts push them down the funnel.

But that’s not always the case. Not everyone who visits your site is actually out to buy your product. Some of those people may just be people with big fingers that accidentally click on your ad.

You need to face it that some people are just visiting your website to look at your pictures and maybe you’re content. But these three strategies, using Google analytics can ensure that your marketing efforts are actually targeting the people you want, your potential customers.

 

Check the Data

Many marketers choose remarketing campaign to target an audience of site visitors within the last 30 days. And there’s nothing wrong with that. This is actually good starting point but there are certain parts of your website the probably don’t warrant this inclusion.

For instance, you may not want to direct a remarketing campaign at traffic that has visited your career page or for current customers your contact page.

To find the pages that currently attract customers, use Google analytics to check the “Behavior” category followed by the “Site Content” and then be “Landing Pages” option. Look for the landing pages that have a high session numbers with no conversions. These are probably the content pages that are driving users were not interested in purchasing. This may be a blog entry or other content that’s great for SEO but not necessarily for your remarketing efforts. When creating your remarketing plan, exclude these audiences from your campaign.

 

Leverage the audience that is into you

People visit a website for any number of reasons, and not just because they are “looking to buy”. For instance, as an online business owner you may spend lots of time browsing your competitor websites. You don’t have any intention of buying do you? But you do want to see their content, products and marketing techniques right? So other website owners, content marketers or researchers may also be looking at your site without having the intention of buying anything.

So how do you separate the people that are interested from those who are only looking?

In your PPC campaigns go to “All Campaigns” and select “Acquisition>Campaigns” and filter out these categories by setting your secondary dimension to affinity category

How can you separate the truly interested people from the looky-loos? Go to the “All Campaigns” report under Acquisition > Campaigns and for your remarketing campaigns. Then, set your Secondary Dimension to “Affinity Category (reach).” This will tell you the audience your words campaign is targeting; now it may not tell you exactly why these people. You site, but it does offer you information that allows you to exclude users who are just not interested.

For instance, if you have services that are targeted to parents, and you seem to be having a lot of clicks from children who click on your advertisement by mistake, you can filter out categories such as “Comics and Animation Fans” or “Avid Gamers.” When you add these as negative audiences, stop wasting ad dollars on people you know are not in buying your product.

 

Take Control of Your Remarketing Plans

hopefully these tips can help you better control your remarketing dollars, and this gives you better staff from users that are really interested in those who aren’t. Eliminating these categories of uninterested traffic will reduce your we marketing spending.

Once you start implementing these tactics and separating your prospects from your non-prospects, you’ll start discovering your own methods of finding those unqualified audiences and eliminating them from the PPC campaigns.

 

6 Facebook, Twitter, LinkedIn & Pinterest Features You May not Know Existed (But Should)

descarga (2)Social media networks are fast becoming the hub of our online marketing universe…and best of all they keep adding cool features that businesses and users really need. Unfortunately, sometimes there just isnt someone there to tell us that these features are available—especially when there isn’t a big announcement.

For example did you know you can reorder the sections of your Facebook business page? Did you know you can embed a slideshare presentation into a tweet? That you can add relationship notes to a linkedIn connection. There are a lot of different, new features that many of us just aren’t aware of. So check em out.

Facebook

Save it for later.

Have you seen those articles in your news feed and wished you could bookmark them so you can refer to them later? Now you can. Facebook has a new feature that allows you to save links to articles, music, shows and more. Just click the downward arrow on the top right-hand corner in the post and click the “Save” option.  Then just go to the home page and choose the “Saved” in the left hand column or you can go here https://www.facebook.com/saved/ .

Find Conversations

Use the search bar at the top of Facebook not just to find names but also to search for conversations. Use a few keywords to have Facebook come up with the conversation

 

Poll People in an Event or Group

Facebook doesn’t allow you to poll on business pages but you can poll users I groups and events. Just select the “Ask a Question” page inside the status update bar and select the multiple choice options you want. You can use this to ask the audience for feedback.

Edit Photos

Now you can edit photos directly in Facebook. Enhance it, crop or rotate and apply a filter. Give the photo a single tap then use the options available on the bottom of the screen window.

Twitter

Embed a SlideShare Presentation

Followers can flip through a presentation without having to leave Twitter. Just link the presentation and it will embed itself automatically.

Analyze your Tweets

Almost everyone has Twitter and now you can use Twitter Analytics to see the engagement you have.

Bottom Line

These are just a few of the cool new features on social media platforms and these are continually being added or changed. Research new changes periodically as these can make your posts easier to manage.

Google Remarketing Attracts Customers Easily

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.  – Vince Lombardi

This is the idea we have of success. Yet with the advent of the age of information technology, this definition  is no longer relevant. No longer do we have to work and toil to have that great business.

Bringing in new customers doesn’t necessarily mean you have to work hard, visit every possible client and sweet talk them into buying from you. No. now all you need is a good website, and some inexpensive advertising.

When I refer to advertising I´m not speaking about newspaper ads, but Google remarketing advertising.

What is Google Remarketing?

Well, if you haven’t been marketing on Google lately, this will be a new type of advertising for you. Search remarketing as it´s also called has recently launched and it brings display marketing into the major leagues. It allows businesses to personalize their marketing needs and reach out to potential customers without seeming to be stalkers.

It’s a type of marketing where ads are shown to visitors when they are on other websites and not necessarily looking for something related to the product at that moment. However, the benefit lies in the fact that these ads are only shown when the visitor is looking at similar sites or products. This offers a less invasive way of reaching out to customers and is less invasive than running popup ads all the time. Plus the statistics show that this remarketing is effective.

The Benefits

So you’ve tried Google advertising, and it worked but it didn’t give you the real results you wanted to see. That’s where search remarketing comes into play, and the following benefits demonstrate why:

The Rule of Seven

In advertising the Rule of Seven states that a consumer needs to see or hear your ad at least seven times before he even visits your site and takes action. This rule may not be set in stone, but it does prove that you can’t just advertise once to a client and expect them buy from you.

With search remarketing you remind your audience at those pertinent times, keeping your product at the forefront of their minds at the right times. In other words, remarketing, offers an innovative way of convincing those “ sit on the middle-of-the-fence” consumers to return to your site.

It reaches out to consumers who have visited your site and shows them relevant ads of products they’ve been interested in, when they aren´t on your site.

Increased Conversions

Most businesses who try retargeting are quite surprised to see the increased conversions. But it’s really a very simple idea. What happens is the customer goes to your store, sees something he likes, then get busy, don’t make the purchase, and go somewhere else.

Next day, he looks up something related to that product, and  gets an ad on the product he was viewing the previous day; a sort of reminder. It’s this simple process that can increase conversions by as much as 50%, especially for companies that already have traffic, but just don’t seem to be converting.

It’s the Combination that’s the Deal Maker

As an e-business you may already have a large budget dedicated to digital marketing. This includes SEO, content marketing, and PPC. And if you are already putting that much effort into marketing your services and products, you need to place some of that budget into retargeting. After all you’ve already spent money to get visitors to your site, so it doesn’t make sense to NOT follow up with your visitors and maximize the value of their visit.

Have you tried retargeting yet? What network did you use? Has it had a positive impact on your marketing efforts?

Value is More Important than Frequency when It Comes to Email Marketing

People aren’t able to make decisions anymore because there are just too many choices within that decision.

Isn’t that the truth? With so many digital marketing choices where do you turn? Do you choose to use social media marketing, content marketing, PPC or email marketing? This can be an important decision, especially if you have a limited marketing budget.

Email Marketing is Where It’s At

Today, I want to talk about email marketing. This is probably the foundation of your digital marketing efforts, and all marketers need to keep up with their email marketing strategies, as marketing experts and research companies still sThe Statsee email marketing communications as the top method of reaching clients when done right.

According to a recent 2014 study conducted by a customer acquisition firm, called McDowall, email is still one of the most preferred marketing channels among Internet users across all age groups.  However, this statistic does not mean all email marketing is kosher, nor does it give email marketers the “go ahead” to spam Inboxes with generic messages. When we refer to email marketing, we are talking about email that is relevant, on target and personalized.  These are the consumer responses to the different types of email marketing efforts.

The Stats

  • 35% of consumers say that email marketing is helpful when they inform of important upcoming sales and offers.
  • 4% say this marketing method is very useful when a company makes the right offer and knows exactly what the consumer wants.
  • 14 % said it was annoying and that the advertising was not targeted towards them and did not offer items they might be interested in.
  • 39% said that emails that are too frequent will cause them to unsubscribe.

 

Notice that there are key elements here, one is frequency, and the other is relevance. In other words, the key to good email marketing doesn’t lie in spamming consumers or sending a bunch of unrelated email offers. Instead it involves sending quality offers and information that is customized to the specific group of people you are sending it to.

Consumers just don’t want to see too many non-related, branded messages in their inbox, but what they do want to see is something they might really like. Helpful emails were considered ok to send as long as the information was interesting. So the key to success is personalized communications.

You want to make a popular marketing channel even more popular by curbing the frequency and increasing the value.

 

 

Just a Cup of Coffee! That’s All It Takes to Get 4,000 Visitors

Hmm! There seem to be fewer visitors than ever on your Facebook page. Is it your imagination? Or what’s going on? Well, you aren’t imagining things. Facebook wants businesses to pay up to see content.

 

Free Facebook No Longer Works or At Least Not As Well as It Did

Yes. Ladies and gentlemen, the free ride is over, no matter how many fans you had. Even if your fan base has grown by 200%,  fewer and fewer people are seeing your updates.

Facebook has deliberately cut back on the number of views your content gets. Why? Well, Facebook is a business too, and needs to make money. But hey. Wait a minute. Facebook isn’t expensive, in fact, you can Facebook advertise  for less than what you pay for a daily cup of coffee.
That’s right for as little as a couple of dollars a way you can become the apple of your readers eyes again. After all people are used to social media, and engaging with clients here is effective, so why not pay Google that small fee for increasing your ROI significantly.

Facebook Ads Are Effective

Last year, we saw a notable change on Facebook, the incorporation of Ads, and this is effective providing you or your service provider target your audience correctly.

Aha! The targeting is the crucial element in seeing that increase in ROI. That’s right. You can’t just place an ad and expect for the right people to see it. You have to specify to Facebook which audiences you want to target; explain your demographics; the age of your targeted customer; his interests; geographic location and many other factors.

 Are Facebook Ads Popular?

Of course, otherwise why would so many businesses continue to use Facebook, even when the free exposure is now limited. Facebook ads can be very cheap, providing you plan your advertising out carefully.  Really, where else can you get as many as 4,000 new impressions per day for just a couple of dollars a day?  In contrast to any other advertising method, Facebook ads are effective and cost conscious, making them a possible solution for almost any business.

How Can Facebook Help?

We’ve mentioned it time and time again, Facebook can build awareness for a business, providing they are targeted to the right audience. This creates a devoted following and higher demand at a very low cost.

By promoting at least one good post a day, a website owner can reach a higher targeted audience and sell more services or products.  This is the way to increase that engagement you seem to be losing.

5 Reasons You Don’t Need PPC Advertising

No-Sale_registerWhen I hear people saying they don’t need PPC advertising, I think of an old Mexican parable I once heard.
A successful business man goes up to a poor man lying on a Mexican beach and asks: Why don’t you look for a job? I’ll give you a job if you want.”
The poor man asks, “Why do I want a job?”
“Well so you can eat, have a home and live a more comfortable life?” suggests the business man.
The poor man looks around and says, “I already eat and points to the coconuts hanging from the coconut palm. My home is here in my hammock under the tree. See how comfortable it is. And I already relax most of the time, so my life is comfortable. Tell me again, why do I need a job?
PPC is also like that. There are certain times when PPC is just not for you, so let’s look at 5 reasons why you shouldn’t use PPC.
1. PPC Brings Instant Website Traffic
You may not be ready for people to come and look at your website. After all, you’ve spent a fortune on it. It took you lots of time and now it looks beautiful. You could sit there and stare at it for hours on end, so why would you want to share that with anyone?
PPC advertising is a proven way of bringing lots of people to a website. In fact, statistics show that PPC can double or triple the traffic that comes to the website. This means you would have a lot of people admiring your website, and you have to share your website’s “specialness.” Which isn’t very fair, whenever I find a great service, hairstylist, restaurant, or cool place to go, I don’t want to share it with other people. That’s my special secret. Personally, I’m fine with just 5 to 10 visitors on my site. It keeps things simple.
2. More Sales
Statistics suggest that pay-per-click advertising can increase sales by as much as 40%. But do you really want increased sales? That would mean you have to buy or make more of your product, or hire more people to offer your service. More sales means more work so who needs it.
3. It’s Extremely Measurable
PPC lets you measure every part of your sales campaign. It tells you which dds do well, which need help, what keywords to target, see how many people come to your website through the PPC advertising, and even see how many people buy your product from the advertising campaign. While these measurements might be of interest to a lot of businesses, if you are a fly by the seat of your pants kind of entrepreneur then this just might not be the solution for you.
4. PPC Offers a Competitive Edge
PPC allows even the smallest one-man business to compete with the larger brands. Your advertising budget can be small and still be effective. But if you aren’t interested in offering your customers a ‘Big company’ image, and you just want to be known as good ole “Joe” the fixit guy. If you are only interested in sporadic work then maybe PPC isn’t the right choice.
5. Target Local Customers
Pay-per-click advertising is one of the fastest ways to target customers. But if your business only targets friends, family and those who really know you – and you aren’t interested in acquiring any new customers, then you are probably right, you don’t need PPC.

Bottom Line
All of the above reasons are excellent arguments for not investing in PPC advertising. But if these are the reasons, then tell me, why did you invest in a website? And why are you in business? Just like the poor Mexican you can live comfortably as you are. It just really depends on the goals you set for yourself. Truth is, PPC is one of the most inexpensive ways of advertising for the ROI you get. It works and it’s effective. Do we really need to convince you?

Facebook Groups as Good as Sparkling Wine

Walk into the grocery store, go to the wine section, and the first thing you notice is the huge variety.

In fact there are so many wine types that the selection can easily confuse you. You practically have to be a wine connoisseur to differentiate the types and flavors.

There are obvious differences here. We can distinguish that white and red wine are different in color, so they are probably different in taste as well.

But the difference goes even deeper than that. The taste can not only be influenced by color but also by brand, year and even geographic location of the grape growth.

What does the grocery store wine department have to do with Facebook?

By now you’ve heard that Facebook can help grow your business. So you’ve quickly created a page, and you post away. But most business owners assume that Facebook is all the same, just as most non wine drinkers assume that wine is all the same. And this can prevent a business owner from experiencing significant branding and networking opportunities as well as sales growth.

You Could be Losing Out

Why? Well because Facebook has many different options other than a simple personal profile or business page. These options can help grow your business and get it known. What I’m talking about is  Facebook Groups.

What are Facebook Groups?

These are groups of people with similar interests. So if your business is sales related you would want to become a member of Facebook Sales groups. If it were industry related, then groups within that interest might be beneficial. Essentially these are groups of members with similar interests.

Do you want to connect to targeted groups of people?

Do you want to be more visible and have more interaction on Facebook?

Then joining different interest groups on Facebook has a distinct benefit. Facebook groups allow businesses to connect and network with industry colleagues as well as customers and audiences with like interests.

Increased Visibility

Facebook groups offers visibility because people who belong to these groups have a similar interest to your own, and they get notifications about your posts and discussions.

The Possible Disadvantage

The only downside to joining different groups is that you need to join from your personal profile – a business page can’t join a group. Facebook allows you to join up to 6,000 groups, but most business owners only effectively use 10 to 20 – those where they can make a notable difference.

Things to Think about Before Joining a Group

Before selecting a group, analyze it to see if it is a good fit for your business. Study the location, number of members and if possible the activity the group has. Even if you do join a group and then find it doesn’t fit your needs, you can leave.

  •  A good way to figure out whether a group is a good fit is to read the mission statement in the “About” section.
  • Look for groups that have value, where members participate. It’s not going to bring you value if it’s just a bunch of sales messages with no real participation.

Look for Suggestions

If unsure as to the type of groups you want to join you can look for Facebook suggestions. These are in the left sidebar under Groups and then “Find New Groups.” Facebook offers suggestion based on your interests and activity in other groups.

 

.

 

Change, Change, Change: That’s What Business Facebook Marketing is All About

The Rolling Stones, remember them?

The song, “You Can’t always Get What You Want” comes to mind when I think of change.

“You can’t always get what you want, but if you try sometimes, you just might find you get what you need.”

Lessons are learned every day—or they should be – so we really shouldn’t have a problem with that, right?

Whether positive or negative, life and business is full of lessons.
The world of business is everchanging, and that means continual learning, Change is good. But if change isn’t your thing, well, you still need to get ready for it, as Facebook is changing the way it works for business users.

New Facebook Changes in 2015

You may have already noticed these changes. Notice that your page posts aren’t showing up as frequently in the news feeds anymore? Have your company’s engagement levels decreased? The reason is because of these changes.
According to Facebook, they are going to improve the user’s experience by reducing the number of overly promotional page posts in the user’s feed.

Here are some of the characteristics that Facebook considers too promotional:

  • Posts that only sell a product or service
  • Posts that push sweepstakes or promotions
  • Posts that use content from advertisements
    So if Facebook Pages are an important part of your marketing strategy, you may find that Facebook advertising is now the way to go.

What If I don’t have a large advertising budget?

  • When you don’t have a Facebook advertising budget, you might want to consider the following:
    Analyze your marketing efforts and create content that engages, informs and gives real tips that audiences can learn from and share.
  • Use links but within the page as well as in the captions.
  • Run a test. See what posts get the most engagement. Try posting advice, or tips within our industry.
  • Post images on Pinterest and instagram and cross post to Facebook.
  • Use the social media content calendar to schedule your posts.

What If My budget is Small?

One of the benefits of social media is that advertising is flexible and can be siloed down to your budget. Facebook allows you to target ads strategically and gives you better efficiency than many other forms of advertising.

Organic Facebook Marketing Tips

On Facebook there are ways to sell without really selling. These ar a few tips to help you expand your organic audience.

  • Stop focusing on the Sale. Facebook is social oriented so make it social.
  • Post good content on Facebook. Share your ideas and your blogs here.
  • Empower your colleagues to participate.
  • Respond to questions, doubts or issues.

Now that you are empowered with the ability to change and meet those new Facebook requirements. Let’s bring it on.

5 PPC Marketing Trends for 2015

The year has started off at a Jump, skip and a hop. Things are off to a good start, but you know what that means for our industry – more of Google’s ruffling of our feathers with super-hero Penguin updates and Kung Fu Panda roll-outs.

Well, the above may or may not be true. Whatever, but Google has it right when they demand better content from users.

In all seriousness though, the PPC and Search Engine Optimization world isn’t immune to change. To the contrary, we’ve learned to expect it. But if you think the world of Internet marketing, PPC and SEO has evolved enough already. Well, b-b-baby, you just ain’t seen nothing yet.”

In the words of Bachman-Turner Overdrive: “B-b-b-baby, you just ain’t seen nothin’ yet.”

Here are somoe of our best PPC predictions for 2015  to prepare your business for a new year of online business.

Mobile Will be Big

Mobile traffic will surpass organic traffic for most businesses. You’ll want to optimize your marketing efforts for the mobile world, as the rise of the smartphone continues to put a search engine in everyone’s pocket. We also predict that Google will start rewarding sites that offer a good mobile experience. But more importantly almost 40% of all PPC results will come from mobile.

Exact Keyword Use Will Diminish

Exact keywords may not be as useful as they once were. Google will start defining the meaning behind the words to help users find their needs. We might expect to see some changes in top ranking keywords.

Google Shopping Will Be More Targeted

If you don’t know the M.O. of Google yet, then you should. For them it’s all about the user experience. As such they may just dedicate some of their 2015 making heir price-comparison service more user-friendly.

Online Reviews and Social Credibility

More advertisers will be using Seller Ratings in their ads. Shoppers tend to love these ratings as it informs them of reputable sellers.

Search Retargeting

This is a new ad feature that’s proving effective for PPC advertising. Users tend to conduct multiple searches in finding the best online deal, so retargeting helps them keep an eye on their goods and services.

 

So How do you make the most of these predictions?

Take a good hard look at your business. Think about what needs work. Where you want to improve? And which of these trends you want to take on.