6 Common Misconceptions About Email Marketing

One of the oldest forms of online marketing is email marketing. Now, more than a decade old, this type of marketing is almost considered ancient in the digital world. Those of us that bclal In that time, many online marketers have learned to use it quite successfully. While over time, others who never quite got the grasp of how this marketing method works have helped create a number of misconceptions about this, one of the most successful digital marketing methods around. While some of these misinterpretations may have been grounded in reality at one time, recent changes now make these into unfounded myths.

1 – Trigger Words Get You Spammed

Email marketers are always being told that there are certain words to avoid at all costs when running an email marketing campaign. Such words include “free, cash, quote, or save.” Keep in mind that this isn’t a hard and fast rule, and while this might have been true a few years ago; back when email boxes seemed to be inundated with scam messages. But this is no longer the case. Spam filters have gotten very sophisticated and now better distinguish messages that are total spam from those marketing messages that readers actually want to read.

2 – Opt-in List Members Will Always Open Mail from You

Thanfully, you are now generating your email contacts through legitimate opt in programs. This is where readers have elected to receive mail from you. Still, it’s over reaching a bit to expect everyone on your list to open your mail. There are many reasons for this. It could be because:
– Some people think your emails are something they aren’t. This could be because they opened your first few emails, were disappointed with the content; or it could be simply because they just haven’t gotten around to reading your mail.
– The reader has become disengaged with your content. They have changed industries, moved, gotten busy, or simply abandoned the email address.
By monitoring your email engagement once in a while you can try to re-target your content to re-engage people. Then if a few still remain despondent you can clean your list of these recipients who show no response.

3 – Something is Wrong When People Unsubscribe to Your Newsletters

Actually, this could be good for your business. When someone unsubscribes to your service, it means your email list gets clean. A healthy unsubscription rate of between 1% to 2% can actually be a good thing. This way you won’t end up with a lot of frustrated email recipients, who complain about your emailing them.

4 – Email Doesn’t Offer Leads

Email is a slow persuader, but can also be a wonderful lead generator. Remember, emails are shared between friends and colleagues. A reader can forward your email to a friend who is not on your email list.
That’s why you need a lead generating call-to-action in every email you send, so that if it’s forwarded you can get them to opt-in.

5 – Marketing Emails Need to Be Graphically Designed

Sometimes it’s better that an email be simple and plain. Just plain text will do better at times than a graphic newsletter. When a recipient receives a plain text message, he doesn’t feel like he is being “Sold” on a product or service. This looks like something he would receive from a friend or colleague. You can say what you want, and the reader can read it. Certainly, a message that is also easier to create. Design elements take time, create freezes, and even prevent email messages from getting to their destination.

6 – Open Rate Metrics are Useless

While email open rate isn’t the tell-all sign of how successful your campaign is, this doesn’t mean you don’t need it. This rate is still important information as it tells you what type of person is most likely to open your mail and which isn’t. It can be used as a gauge when trying to compare headlines that are of more interest than others.

Bottom Line

Email marketing is still one of the most effective online marketing methods used today. If you use other marketing methods to create interest in receiving your information and everyone on your email list has opted into receiving information from you, it can be very effective. You still need to make email information interesting enough to get a click through, or to get recipients to forward email to other users. However, its main purpose is to create branding and offer trust. Remember, if a consumer trusts you, he is three times as likely to buy from you

Email is Alive and Well

As is always the case, something new comes out, and the processes that have worked well take a back burner, as is the case of e-mail marketing. But many experienced marketers will tell you that email is still effective in many ways. So if you’ve ever wondered about whether email marketing still works we have the answer for you.

 

It’s Still Alive

Email is not dead. In fact, many successful marketers say that email marketing is the core to their business marketing strategy. There are more than a few reasons, but 68% of those surveyed listed the following benefits:

  • Email indirectly impacts business performance
  • It offers easy access to customers
  • Primary conversions are directly linked to email

 

An Innovative Marketing Strategy

No matter what the size of your marketing team or of the programs you use, you need to create a plan for your email campaigns. You can do this when you:

  • Take inventory of your digital marketing efforts and of your customer lifecycle stages. What does it take to acquire, get people onboard, engage and retain customers.
  • Identify the marketing gaps you have with the different customer lifecycle stages. Implement email campaigns that give your readers some type of engagement during these gaps. This helps you acquire, engage ad retain them.

 

Email is not Dead: It has Just Changed

New emerging email marketing trends are changing. More and more consumers are buying smartphones at a very fast pace. In Canada, the US, Europe and Australia as much as 60% of the population is reading email on smartphones.

Use Responsive Design

Determine the number of readers that open your emails on a mobile device. If you are like many website owners, you’ll have a lot of these readers. To help them identify and read your email put a responsive design plan in action for your campaigns. The biggest new trend in email marketing is in redesigning your campaigns to improve click-through rates on mobile devices.

The Importance of Email Content

Another important trend  is relevance.  Our email marketing pros demand relevant information that is targeted and personalized.  Marketers should avoid sending generic sales information and focus on meaningful messages that customers can actually use.

Easy to Share Call to Action

The call to action also comes in front and center. Avoid using text, images or anything between your reader and what you want them to do. The call to action needs to be direct and located within the first three sentences of the content. However, this needs to be a well-thought-out call to action which draws the attention of your readers and inspires them to take action.

As You Can See….

Email marketing isn’t dead. It’s just growing up. You have to organize and approach it differently. You need to make your email relevant and get to the point quickly. Just keep in mind that people just don’t have as much time to surf the internet as they once did.

 

5 Critical Answers to your Remarketing Questions

remarketingRemarketing is one of the best ways to promote and market your website; it’s almost like hiring a guy with a microphone to call out your deals to thousands of people (it’s even better than that.)

In fact, it is hands down one of the best tools available in Paid Per Click (PPC) marketing. So when people ask, “Does Remarketing really work?” Is it the right choice for me? Is Remarketing annoying to my audiences?” We have to say that yes it works and yes it can be right for you, and in some cases, yes it can be . Remarketing doesn’t work for everyone, but it can be the perfect advertising venue for many businesses, and these are the reasons why.

 

What Is Remarketing?

Remarketing is a type of online display ad that allows you to show ads to users who have visited your site but then left. These are the people that have bounced or abandoned your site, but you can still convert into a customer.  With this type of advertising you can reach past the site and show specific products to people who have visited but gone to other sites.

So for example, if a customer is looking for boots on your site but then decides to go somewhere else to browse, the remarketing ad will show up in the readers browser or on the side of other pages.

 

Does It Work?

Yes it is a definite advantage. So if you can use it, you should. Remarketing allows you to take advantage of all your site traffic, which is prequalified and comes with an interest in your niche.  This is a marketing tool that comes with less expensive clicks and high conversions.

How Well Does It Work?

Well, the answer to this question really depends on the type of business, your sales and your conversion goals. It also depends on whether you can create a detailed audience list and maximize efficiency.

Is it Annoying to Readers?

To some it can be. But to other users, remarketing ads are innocuous. Still some people do find that excessive remarketing can be excessive.

Who Does The Remarketing Ad Target?

This is the ideal option to retarget people who have added products to a shopping cart but then abandoned the purchase; to those that have purchased items before or even to people who come to the site and then suddenly leave.

6 Important Email Marketing Tips

 

Write a few lines, add your name, upload a picture in your email marketing campaign is done, right? Well, not necessarily so. Despite what you might hear, email marketing is complex, and best carried out by a professional. But that doesn’t mean you can’t be successful, and do it in a relatively simple way. Here are 6 email marketing tips that you want to remember for your next campaign.

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Don’t Forget Your Links

The real purpose of your email is to bring traffic to your landing page, your products or your website. So without having links to your page or website, your readers can sign up and become customers. The solution is very easy. Just add links every place where a reader might click. You should have at least one link per paragraph and ensure that these look like actual links. You also want to use a strong call to action or authoritative “click here” message.

Minimize Your Use of Images

Keep in mind that email is not a print-mail piece. Some recipients will not get your images, so you need to equally divide image space with text. Use well coded HTML instead of image heavy design, and avoid sending out an email with just one big image and nothing else.

Make It Easy to Unsubscribe

It’s important that you make it easy to unsubscribe to a mailing list, otherwise, you risk having your email flagged as spam. Every user who flags your email as spam counts against your reputation and makes it harder for your email to go into the inbox of your readers.

Pay Attention to Your Email Template Dimensions

Email messages can’t be too big. You just don’t have a lot of space in a person’s inbox convey a large message. It’s important that you remember that most users will be viewing your email in a preview pane and may even have the image feature turned off.  That’s why you should make sure your html email template isn’t larger than 600 pixels wide.

Keep Your Text Short and Easy to Read

Most users don’t read the entire email, especially not if it’s very long. They are only going to scan for key points that might interest them. Keep text short with small paragraphs and bullets. Use font bolding and colors to highlight important words. Too much text makes a reader simply delete it.

Keep Your Email List Clean

There is no value in keeping incorrect emails, those that are formatted incorrectly or those that have undeliverable addresses.  If your list has a large number of undeliverable emails, your provider will flag you as spam, and that means your email won’t get to the emails that are correct either.

 

Do You Know What Your Competition is Doing on Facebook?

Once you start working on Facebook the first thing you want to know is whether or not your competition is working on Facebook ro not. Are they getting the engagement and massive reach that you want

How Do You Find Out?

While you really shouldn’t copy the strategies your competitors use, it is helpful to understand and study their posts, traffic and interaction. That’s how you might get ideas on how to tweak and change your own posting strategy. You can build off of the knowledge of what works and what doesn’t for others. To do that we’ll show you how to research your competition, see what they are doing on Facebook and study their success or failures.

Set Up the Facebook Pages to Watch

In Facebook there is an option called Facebook Pages to Watch. This offers a great way to start your research. It’s located in the Insight area of your Facebook page. Don’t worry page owners don’t realize you’ve put them on your list, they just get notified that someone has them on their pages to watch list. Just visit the “Overview”tab of the Insights section and locate the “Pages to Watch” section. Click “Add Pages” and search for selected pages to watch.
Add your competitors, as well as other pages that are in related industries. You can add as many as 100 pages to your list.
Once you’ve added the pages you want, you can check them regulary and note how many times they post and the type of engagement they get.

Compare These To Your Own Posts

In the same Insights section, go to the Top posts form Pages you watch. This shows the top five posts, and you can then compare this information to the activity you get on your own posts.

Create An Interest List

Another great way to monitor different pages is to place them on your Facebook interest list. Just click on “Interests” in the left sidebar of your personal Facebook page and click the “Add Interests” selection, then click on “Create List. The purpose in doing this is to check the types of things other people post about, without your having to navigate to the individual page.

Use Tools like Post Planner

Pages to watch is a great way to get better insights, there is also a great tool to help you figure out what images get the best engagement. This tool allows you to access viral photos that come from a variety of different pages.

Get Simply Measured Free Reports

You can also access free reports that analyze your competition on different social media platforms. The best tool for doing this is called Simply Measured. This measures the stats on Facebook, but also on other sites like Instagram, LinkedIn, Twitter, Vine and Google+.

Bottom Line

It’s important you keep an eye on the competition, that way you can discover different ways, and different types of content that work in your industry.. Just remember to always keep your own brand and messge in mind when posting. While your competitor may post a ton of animal videos, this might be getting better engagement, but it’s not really helping with any marketing effort.

No Marketing Strategy is Complete without Social Listening

Social media listening means monitoring everything that is being said about you and your brand on the web and social media and using the input to know your audience better so you can make needed improvements. There are many reasons why you should keep track of your mentions on social platforms.

First of all, this activity can really help you grow your business by identifying new market opportunities. Listening to conversations taking place online allows you to jump in and engage people in the conversation, do effective online public relations and get market insights in the most cost effective way possible.

Social media listening can be an overwhelming task, though. There are so many different platforms where people post their comments and share their thoughts and opinions that it is practically impossible for a person to keep track of all this activity. Thankfully, as with everything else in social media, there are free tools that you can use to help you monitor the millions of Tweets, Facebook updates, and articles posted every day to look for what the audience is saying about you. Before deciding what tool is the best option for you and your company, try two or three for a period of time to see which one really makes things easier for you and suits your needs best. After checking a few, we  came up with a short list of our favorites:

Google Alerts

This is an automated service that generates search engine results, based on specific criteria. Results are sent to suscribers by e-mail.

SocialMention

The tool is also free with real-time search and analysis for social media only that you can explore or opt to receive alerts.

Mention.net

A tool that sours the Internet for mentions of your name or keywords of your choice.

PinAlerts

A tool created for Pinterest, which notifies you whenever someone pins your content from your website.

There are other, more sophisticated enterprise-level tools available that offer a much higher variety of services and in-depth analysis as well. These tools take social media listening to a higher level but are not cost free. Take your time to research these alternatives always keeping in mind your particular needs and goals.

Once you have a monitoring tool in place, it is time to listen to the conversations, to analyze the data and to put that information to use.

The rewards of having a clear set of objectives, doing your research and establishing an active social listening plan suited to your business can be invaluable. Invest the time and resources to define your social media listening strategy to fully take advantage of one of the most important activities you can engage in for the success of your company.

 

PPC 101: Help! Do I Really Need a PPC Agency?

 

We are all experts in our own little niches.” But not everybody is an expert in PPC! That’s why hiring the right PPC Agency could be the ticket to REAL online marketing success.

 

Let´s face it: when it comes to scheduling all the social media and internet marketing activities needed to drive traffic to your website and advertise your services or products to a universe of prospects, you might feel a little bit overwhelmed. That’s why hiring the services of a good PPC (pay-per-click) agency can dramatically raise your chances of having a successful advertising campaign.

What Is It?

PPC, or pay-per-click advertising, is a basic internet marketing tool model in which advertisers pay for each ad clicked usually via an advertising platform. The most common reason why PPC campaigns don´t produce positive results is that advertisers are not able to manage them properly. With poor management, businesses and individuals can spend a fortune, generate many visits and end up with nothing to show for it.

People tend to think that because PPC targets users who are looking for these specific products and services, it will be an easy process; one that won´t take a lot of money or a lot of time. When in reality, the complete opposite is true.

 

ppc advertising

 

This is a very High Maintenance Job

You could end up spending a lot of time and  money before you see any measurable results. This is just one reason for hiring the right PPC agency. In the end, leaving the task to the experts will save you money.

It is an Attractive Option

PPC is attractive because it drives highly targeted traffic to a website very quickly.  However, it’s not as simple as paying Google for the advertising. The drawback is that this type of marketing requires a lot of knowledge and experience;  You need to target your audience correctly.

A good PPC agency will commit time and resources to design a PPC advertisement campaign. They will consider all aspects of the campaign, including design and keyword analysis and management. Ths is a team that will pay close attention to keyword bid prices and functionality of the bids, so that your advertising dollar is put to effective use.

PPC professionals have experience across different advertising platforms. These are experts in the field, and  have an acute knowledge for managing and monitoring specific PPC campaigns, knowledge  that you yourself may not have. The benefits of hiring a professional PPC agency to handle your campaign outweigh the costs and allow you to focus on running your business. Save yourself the time and money and let a professional PPC agency run online marketing campaigns. Call use today to find out how truly affordable this type of PPC advertising really is.

 

 

 

How to Get Free Traffic to Your New Business Facebook Page

facebook-marketing

 

Facebook is fun, engaging and a great place to share stories, images and events…. But that’s not all it is, Facebook can also be a great place to advertise and promote your business.

While at one point, this may have been a purely social platform, this is no longer true. The current Facebook platform is slightly different from the social platform Mark Zuckerberg created back in 2008. Today, Facebook is much more than just a college student social board; it can also be an important marketing tool for businesses, one that helps gain new customers and reaches new audiences.

But to use a Facebook page effectively as a marketing tool you need to worry about getting people to “Like” your page, that way you can get your information to their news feeds so more people can see it.  There are several ways to get these Likes including the use of paid Facebook advertising. However, before you turn to this marketing method, you want to get as many FREE “Likes” as possible. Let’s look at three important free ways to get the  “Likes” you need.

Use Your Website

The biggest complaint most successful social media marketers hear from website owners is; “No one comes to my website; what’s the point of having one?” Well, when working with Facebook you really do need that website. This is the foundation of your marketing efforts. It is your sales transaction hub, your storefront. There is almost no sense in broadcasting your business to the world if you don’t have a storefront to send your leads.

By the same token, if you’ve had a website for a while, then chances are that your customers already know how to find you, and you probably already have a certain following.  When you first start advertising on Facebook you certainly want to leverage your existing website traffic and get them to participate and connect with you on Facebook. The simplest way of doing this is by placing social media icons on your website. These allow your audience to click on the links that direct them to your social media profiles.

Don’t Forget E-mail

When it comes to Facebook marketing, the more fans and likes you get, the further your message reaches. This means you want to get as many people to your Facebook page as possible. One of the most overlooked ways of doing this; a method that is often overlooked by business owners is email. That’s right your email can bring  you more social media reach in such a simple way; just add social media buttons to your email signature. That way the recipients can click the Facebook button in your email and arrive at your profile. This can convert existing business associates and friends into additional Facebook followers. This a especially a great way to get Facebook followers when first starting out as you can let all of your email contacts know about your new Facebook pages.

Promote Your Facebook In-House

Facebook has been around for a while, and if you already use the platform for personal use, then invite your fans to like your new business page. Ask close friends or employees to promote your page and invite their own friends to like it as well. You might think this has little effect on your Facebook business page, but you will be surprised by the support you get from your existing fans.