The year has started off at a Jump, skip and a hop. Things are off to a good start, but you know what that means for our industry – more of Google’s ruffling of our feathers with super-hero Penguin updates and Kung Fu Panda roll-outs.
Well, the above may or may not be true. Whatever, but Google has it right when they demand better content from users.
In all seriousness though, the PPC and Search Engine Optimization world isn’t immune to change. To the contrary, we’ve learned to expect it. But if you think the world of Internet marketing, PPC and SEO has evolved enough already. Well, b-b-baby, you just ain’t seen nothing yet.”
In the words of Bachman-Turner Overdrive: “B-b-b-baby, you just ain’t seen nothin’ yet.”
Here are somoe of our best PPC predictions for 2015 to prepare your business for a new year of online business.
Mobile Will be Big
Mobile traffic will surpass organic traffic for most businesses. You’ll want to optimize your marketing efforts for the mobile world, as the rise of the smartphone continues to put a search engine in everyone’s pocket. We also predict that Google will start rewarding sites that offer a good mobile experience. But more importantly almost 40% of all PPC results will come from mobile.
Exact Keyword Use Will Diminish
Exact keywords may not be as useful as they once were. Google will start defining the meaning behind the words to help users find their needs. We might expect to see some changes in top ranking keywords.
Google Shopping Will Be More Targeted
If you don’t know the M.O. of Google yet, then you should. For them it’s all about the user experience. As such they may just dedicate some of their 2015 making heir price-comparison service more user-friendly.
Online Reviews and Social Credibility
More advertisers will be using Seller Ratings in their ads. Shoppers tend to love these ratings as it informs them of reputable sellers.
This is a new ad feature that’s proving effective for PPC advertising. Users tend to conduct multiple searches in finding the best online deal, so retargeting helps them keep an eye on their goods and services.
So How do you make the most of these predictions?
Take a good hard look at your business. Think about what needs work. Where you want to improve? And which of these trends you want to take on.