Google certified1 of 46 certified Google Ad Grants agencies worldwide
Free Google Ads for nonprofits. We make them work.
Google gives eligible nonprofits up to $10,000 a month in free ads on Google Search. The program is called Google Ad Grants. uluad MARKETING, a certified Google Ad Grants agency in Folsom, California, gets you approved and turns those free ads into donors, volunteers and visitors.
Certified and recognized by Google
Trusted by PBS SoCal Newman’s Own Foundation Comic Relief US United Way of Greater Nashville Space Center Houston Goodwill
What you get
Your free ads, explained in 30 seconds.
Google Ad Grants is a free program from Google that gives eligible nonprofits up to $10,000 every month to spend on Google Search ads. The ads appear when people search for causes, services, events or ways to help like yours. Google pays for every click, as long as the account follows its rules.
$10,000
in free advertising money from Google, every single month.
$0
for the ads themselves. Google pays for every click.
Monthly
you get a fresh $10,000 to use, as long as your account follows Google’s rules.
501(c)(3)
Most U.S. nonprofits with this status can qualify. See who qualifies for the Ad Grant →
Success stories
Big missions. Bigger results.
Housing
Monmouth County Habitat for Humanity
419 clicks on Donate Jun 2025–Jul 2026
Philanthropy
Newman’s Own Foundation
646 newsletter sign-ups Sept 2025–Aug 2026
Community
United Way of Greater Nashville
1,104 people clicked to sign up to volunteer Sept 2025–Aug 2026
Museums and attractions
Space Center Houston
2,753 tickets sold Sept 2025–Aug 2026
More nonprofits we’ve helped grow
The reviews are in
Good news travels fast.
“We’ve been working with uluad for seven years, and it’s been a wonderful collaboration. When we started, our Google Ad Grants account needed cleanup and a fresh strategy. We’ve recommended uluad to many other PBS stations because we truly value their expertise, reliability and reasonable fees.”
Angela Moreira, Senior Manager, Marketing, PBS SoCal
How it works
Getting started takes three simple steps.
Working with uluad takes three steps: a free consultation, a setup period and ongoing monthly management. Most nonprofits have their Google Ads live within about 45 days of signing on. uluad focuses on one thing, Google’s free advertising program for nonprofits, for museums, public media, human services, the arts, education and animal groups.
- Book a free consultation We check if your nonprofit qualifies for Google Ad Grants and take a look at your website. There’s no cost and no pressure.
- We set everything up We help you get approved, build your ads around your goals and keep them within Google’s rules. Most clients have their ads live within about 45 days of signing on.
- Watch your mission grow We improve your ads every month, meet with you on a 30-minute call and give you a live dashboard of the donors, volunteers and visitors they bring in.
Why a certified agency
Why use a certified Google Ad Grants agency?
A certified agency knows Google’s Ad Grants rules and keeps your account active and growing. Google has certified only 46 agencies worldwide to manage Ad Grants (as of October 2026), and uluad is one of them. Google reports that nonprofits managed by a certified agency get 8 times more value from the actions people take on their websites.
Actions like donating, volunteering or signing up count as value. See us in Google’s Certified Professionals Directory →
| Going it alone | With uluad |
|---|---|
| Guessing at Google’s strict monthly rules | Certified experts on every rule |
| Your grant at risk if a rule is missed | Your grant protected, month after month |
| Much of the $10,000 left unused | The full budget put to work |
| Hours of staff time you don’t have | We handle it, you focus on your mission |
Why “uluad”? In Hawaiian, ulu means to grow. That’s what we do for good causes. Read our story →
Questions
Questions nonprofits ask us.
Is my nonprofit eligible for Google Ad Grants?
Most U.S. nonprofits with 501(c)(3) status and a working website can qualify for Google Ad Grants. Government agencies, hospitals and healthcare providers, and schools and universities aren’t eligible, though their foundations sometimes are. A free consultation with uluad is the fastest way to know for sure.
Is Google Ad Grants really free? What’s the catch?
Yes. The ads are free because Google pays for every click, up to $10,000 a month. The catch is that Google has strict rules, and accounts that break them can be paused. uluad manages your account so it stays within the rules and puts the full budget to good use.
How long until our Google Ads are running?
Most uluad clients have their ads live within about 45 days of signing on. That includes a 60-minute kickoff call, about two weeks to build your ads and tracking, and a week for you to review everything. Getting the tracking code on your website early is the one thing that speeds it up.
We already have a Google Ad Grant. Can uluad still help?
Yes. Many nonprofits come to uluad using only part of their $10,000 a month, or worried about a warning from Google. uluad will review your Ad Grant account for free, show you what’s holding it back and explain what to fix, whether or not you decide to work with us.
How much does it cost to work with uluad?
uluad has two simple plans: $600 a month to manage up to $5,000 a month in free Google Ads, or $950 a month to manage up to the full $10,000. The ads themselves are free. There’s no setup fee when you sign within 45 days of your free consultation, and your first bill comes after your ads go live.
Google offers $10,000 a month. Let’s go get it.
Book a free consultation. We’ll check your eligibility and show you what Google Ad Grants can do for your mission.