Posts

How Do I Analyze My Mobile PPC Traffic?

Web comes from a variety of different locations and from different devices. Today we all know that mobile technology has become a major player and is ever growing.

As a digital marketing business owner, you want all of your web real estate to convert and create more revenue, but especially your PPC advertising as this can be expensive. So you need to ensure that the road taken is the shortest and easiest route to your product or service. That’s why it has become really important to understand your advertising campaigns, especially when your PPC efforts also relate to mobile device users.

We offer a comprehensive guide to understanding the data available on your PPC campaigns for your mobile device customers. The point is to show you better ways of reaching out towards these users with pay per click advertising that draws their attention.

So the first and foremost question of the day is whether your product or services are of interest to mobile device users. To know this you need to determine the number of users who click on your PPC ads from a mobile device.

How to See Your Mobile Audience

By now you’ve probably heard that mobile searchers have outgrown that desktop or laptop searches. So does this information really affect you? Well, it does mean that at least some of your customers are using mobile devices to reach your business. But just how much of your audience is mobile? That’s the information you need to know.

Get a clear picture of who your mobile paid audience is by using either Bing  or Google adwords. The platform you use will depend on which company you are using for your PPC advertising.

Google AdWords

When you are on the “campaign” tab, select the “Settings” then “Devices”. From here you’ll see the “Mobile” option. This will give you the visitor numbers from this type of specific device. At this point you can filter the results per campaign you’re running or see entire numbers for the whole account.

On Bing Ads:

Open the Bing dashboard for your ad campaigns and go to “Reports.” Select an account, campaign or ad reports type. Choose the types of devices you want to add to your reports. Then select “Download” to get an Excel file for the numbers in under that type of device.

Knowing who your mobile audience is can help to create a powerful SEM strategy, but you also want to be able to monitor the data over long periods of time, and this is where Google analytics can help.

Monitoring Long-Term Mobile Traffic

Use Google analytics lyrics to keep track of your mobile traffic trends and to find out whether it continues to grow or why it doesn’t. Here’s how you do that:

Select the “Audience” tab and then choose “Mobile” then “Overview.” This will give you the statistics over the long date ranges such as years and months, showing you the number of mobile clicks you get for your ad campaigns. You can filter your search down to the day, week or month by choosing those options that are located over the graph.

You can also use Google analytics to compare the amount of web traffic you get from a PC to that you receive over mobile devices. To do this just click on the “Goal Set” option to see this data.

 

How to Innocently Create the Most Popular Facebook Marketing Post

One of the hardest objectives when using social media marketing is to get consumers to respond with comments on a product or a post. And why are comments important?

Truth is when consumers comment on something you’ve posted on your business page, you get more engagement and this turns into more views and in most cases, more sales.

To demonstrate the importance of this, at Uluad we are always trying to find a prime or best examples of the way social media advertising is used,  that’s precisely why today I’d like to touch on a recent post made by Groupon.

Understandably, we don’t all have products like this, but what makes this post so efficient is not really the product itself, but the innocent and humoristic stance Groupon took in replying to many of the comments made. It was a predesigned plan that gave them a “Sold Out” status on this product.

banana bunker

What is Groupon?

Groupon is a discount shopping site that specializes in products, trips and discounts of all kinds. It’s this that makes it kind of tough to find a post that doesn’t seem like a total hard sale but they did it with one of their long time sellers the banana bunker.

 

The company has frequently gotten email regarding this product so they planned accordingly for this Facebook massive success which turned into a gold mine of engagement and sales (actually they could have planned the sales end a little better by keeping more than 600 units in stock.)

This daily deal post became the company’s most popular Facebook content ever with more than 12,000 comments, 18,000 likes and 43,000 shares. Their success lay not just in the appearance of this plastic fruit protection container but also in their simplistic and innocent responses to the sarcastic consumer comments. The Banana Bunker has always generated salacious comments but this time Groupon decided to plan on getting in on the joke.

banana bunker1

The Team work

Groupon put five people on the social media planning here, with three specifically responding to the post.  All in all it required about 2 hours to respond to about 150 to 200 comments.

When the team was interviewed, Groupon says that this type of comment is common for their social engagement and works on many of their other products as well, though not necessarily in this volume.

 

What Can We Learn from Non-Profit Social Media Campaigns

“Just Do It.” They say. “I don’t care how much it costs.”

Well, that’s all very well and good when you are a brand name or a for profit company that has a marketing budget. However when you don’t have that luxury you have to be a bit more creative, and I am often inspired by how non-profits with limited advertising budgets use social media to create successful marketing campaigns.

Customized Content

Remember last summer when ALS broke social media records with the Ice Bucket Challenge. It was on every social network. That’s when we really noticed that social media was the perfect medium for non-profits to get exposure with almost no cost. It was the creating of a customizable social campaign that worked. It was adapted to each viewer and changed the way they saw fit, allowing them to impart experiences and thoughts, and it’s this that made it go viral.

Empower the Fans

The United Nations World Humanitarian Day campaign managed to get 1 million views by empowering their fan base. They asked fans to sign-up and share a pre-populated post that could also be customized. The post was released to all fans at the same time giving the post more muscle than the average post.  It was one that went viral immediately.

Amplify

It comes down to this. Who do you believe? A trusted friend or a company talking about its product? Social media platforms allow for others to make recommendations or participate. If I receive a letter asking for a donation, I might forget it, but if I receive a request on Facebook, especially one that is circulating several times around, I will probably pay more attention. This is called social validation and it is worth a lot, so you always want to expand into new audiences.

Find Partners

Finding a marketing team to help can significantly increase the success of the campaign.  Both corporate and non-profit should look to leverage their network o get mutual benefits.

Bottom Line

Yes, there are many lessons to be learned from a non-profit. As they say, you can’t just throw money at something and expect it to work. Using social media to market takes creativity and keeping in mind these simple ideas that have worked for non-profits, even without a large marketing budget.

Just a Cup of Coffee! That’s All It Takes to Get 4,000 Visitors

Hmm! There seem to be fewer visitors than ever on your Facebook page. Is it your imagination? Or what’s going on? Well, you aren’t imagining things. Facebook wants businesses to pay up to see content.

 

Free Facebook No Longer Works or At Least Not As Well as It Did

Yes. Ladies and gentlemen, the free ride is over, no matter how many fans you had. Even if your fan base has grown by 200%,  fewer and fewer people are seeing your updates.

Facebook has deliberately cut back on the number of views your content gets. Why? Well, Facebook is a business too, and needs to make money. But hey. Wait a minute. Facebook isn’t expensive, in fact, you can Facebook advertise  for less than what you pay for a daily cup of coffee.
That’s right for as little as a couple of dollars a way you can become the apple of your readers eyes again. After all people are used to social media, and engaging with clients here is effective, so why not pay Google that small fee for increasing your ROI significantly.

Facebook Ads Are Effective

Last year, we saw a notable change on Facebook, the incorporation of Ads, and this is effective providing you or your service provider target your audience correctly.

Aha! The targeting is the crucial element in seeing that increase in ROI. That’s right. You can’t just place an ad and expect for the right people to see it. You have to specify to Facebook which audiences you want to target; explain your demographics; the age of your targeted customer; his interests; geographic location and many other factors.

 Are Facebook Ads Popular?

Of course, otherwise why would so many businesses continue to use Facebook, even when the free exposure is now limited. Facebook ads can be very cheap, providing you plan your advertising out carefully.  Really, where else can you get as many as 4,000 new impressions per day for just a couple of dollars a day?  In contrast to any other advertising method, Facebook ads are effective and cost conscious, making them a possible solution for almost any business.

How Can Facebook Help?

We’ve mentioned it time and time again, Facebook can build awareness for a business, providing they are targeted to the right audience. This creates a devoted following and higher demand at a very low cost.

By promoting at least one good post a day, a website owner can reach a higher targeted audience and sell more services or products.  This is the way to increase that engagement you seem to be losing.

Facebook Groups as Good as Sparkling Wine

Walk into the grocery store, go to the wine section, and the first thing you notice is the huge variety.

In fact there are so many wine types that the selection can easily confuse you. You practically have to be a wine connoisseur to differentiate the types and flavors.

There are obvious differences here. We can distinguish that white and red wine are different in color, so they are probably different in taste as well.

But the difference goes even deeper than that. The taste can not only be influenced by color but also by brand, year and even geographic location of the grape growth.

What does the grocery store wine department have to do with Facebook?

By now you’ve heard that Facebook can help grow your business. So you’ve quickly created a page, and you post away. But most business owners assume that Facebook is all the same, just as most non wine drinkers assume that wine is all the same. And this can prevent a business owner from experiencing significant branding and networking opportunities as well as sales growth.

You Could be Losing Out

Why? Well because Facebook has many different options other than a simple personal profile or business page. These options can help grow your business and get it known. What I’m talking about is  Facebook Groups.

What are Facebook Groups?

These are groups of people with similar interests. So if your business is sales related you would want to become a member of Facebook Sales groups. If it were industry related, then groups within that interest might be beneficial. Essentially these are groups of members with similar interests.

Do you want to connect to targeted groups of people?

Do you want to be more visible and have more interaction on Facebook?

Then joining different interest groups on Facebook has a distinct benefit. Facebook groups allow businesses to connect and network with industry colleagues as well as customers and audiences with like interests.

Increased Visibility

Facebook groups offers visibility because people who belong to these groups have a similar interest to your own, and they get notifications about your posts and discussions.

The Possible Disadvantage

The only downside to joining different groups is that you need to join from your personal profile – a business page can’t join a group. Facebook allows you to join up to 6,000 groups, but most business owners only effectively use 10 to 20 – those where they can make a notable difference.

Things to Think about Before Joining a Group

Before selecting a group, analyze it to see if it is a good fit for your business. Study the location, number of members and if possible the activity the group has. Even if you do join a group and then find it doesn’t fit your needs, you can leave.

  •  A good way to figure out whether a group is a good fit is to read the mission statement in the “About” section.
  • Look for groups that have value, where members participate. It’s not going to bring you value if it’s just a bunch of sales messages with no real participation.

Look for Suggestions

If unsure as to the type of groups you want to join you can look for Facebook suggestions. These are in the left sidebar under Groups and then “Find New Groups.” Facebook offers suggestion based on your interests and activity in other groups.

 

.