The holidays are just around the corner and it’s time to start planning those great holiday sales campaigns. As such, Uluad wants to the share a few tips for getting the most out of your paid search campaigns this holiday season. It’s the most wonderful time of the year…
Unless you are a little corner store that sells to the surrounding neighbors, you just can’t be caught without being prepared for the holiday season. Without the right strategies, you could miss out on a stupendous amount of business this year, so get on top of your game and prepare early by looking over these important facets of your holiday PPC campaign
Keep in mind that traffic increases around the holidays, so a budget you might have in mind for advertising during the month of September may not work during these special shopping months.
Set your budget correctly by looking back at your data from a year ago to see what happened to your pay per click traffic, and how much you spent during the holidays last year, this will give you an idea of the type of budget increase you need this year.
You need to decide on whether you want a bigger chunk of the holiday traffic or whether you want to remain the same as you did the year before. Keep in mind that it’s critical that you set your daily budgets so that they last for the entire day.
If you are unsure as to what type of budget you should put for your PPC campaigns during the holiday season, the Google trends tool could offer you some insight.
Google Trends is a tool that lets you see historical search trends for particular keywords within your industry.
Your Ad Copy
Create compelling ad copy for this season. This becomes critical during the holidays as you have more competition. Make sure you put deadlines in place for your Christmas offers, and that you give yourself enough time to prepare your sales and copy for all campaigns.
Ad campaigns also take longer to authorize by Google during this holiday season, so make sure you upload your advertisements at least 48 hours in advance. Avail yourself of Google’s automated functions, which can help speed up your process, but be aware that you also need apply these with care.
When you have a compelling holiday offer, you want to include remarketing in your PPC mix. This can up your conversions by more than 50% this holiday season.
Remember to get double the benefit by building your email list from people who visit your site, and then promote to them throughout the year.
Don’t Forget Your Mobile Visitors
There will never be a better time to get your mobile strategy down pat. A major part of Google searches are now on mobile phones, and yet 40% of all retailers don’t even have a mobile site. Mobile strategies are not complicated and doing things like creating mobile specific and copy and site links can help increase your mobile traffic.
Don’t think you can wait until the holidays are upon you to start planning for them. The more organized and prepared you are the more stress-free this time of the year will be for you. These are just a few things you want to start off with, but of course you need to customize your list according to your own business needs.