Google Ad Grants
FOR 501(C)3 ORGANIZATIONS
For many nonprofit organizations, coming up with new and effective fundraising ideas can be difficult. One option is to look for charitable grants from larger companies who want to give back to the community. This is exactly what Google has done by offering free ad grants to nonprofit organizations that qualify under their program.
The Google grants program provides organizations categorized as 501(c)3 by the IRS up to $10,000 in free AdWords advertising each month. It’s an excellent opportunity to get your group’s message out to a much wider audience and hopefully increase fundraising dollars. You’re essentially getting free advertising for your nonprofit organization to drive more traffic to your Website—or to even to sell products—provided 100% of the money raised is used for charitable works.
These free Google grants have already been used by hundreds of nonprofits to spread their message across the internet, and those messages are being seen by people who are searching for terms and keywords related to their organization and the work they’re doing. The success stories are numerous, showing just how effective the Google grants program can be as an advertising tool.
How to Get These Grants
In order to qualify for up to $10,000 in free Google Ad grants, you must of course to sign up first. Google has strict requirements in place and is very specific about the types of nonprofits they are willing to support with this program, so it’s important to make sure your application is in order or else it will be rejected.
At uluad, we have lots of experience helping nonprofit organizations just like yours sign up and qualify for these Google grants, and we will work closely with you to try to make sure your application is a success and you get the free advertising you deserve.
How the Google Ad Grant Program Works
After being approved for the Google grants program, your organization will receive up to $10,000 in free AdWords each and every month for as long as you continue to qualify. Unless you’re quite familiar with online marketing, you probably aren’t really sure what this means.
Google AdWords is a program whereby companies pay to have their ads appear in the search results whenever a person searches for certain keywords. In essence, you have to pick and choose specific keywords that relate to your organization and then place a bid on those keywords. How much you’re willing to pay each time a person clicks on your ad to go to your Website? This is what’s known as pay-per-click (PPC) advertising and it can be an effective online marketing tool if it’s managed properly.
The Google Ad grants program does have a maximum of $2 per click, while larger companies pay upwards of $5 or more per click. Google chooses which ads they display based on how much the organization is willing to spend per click. This does put nonprofits at a bit of a disadvantage, especially if they are using common keywords or are in an area where there is a lot of competition. But this doesn’t mean your Google grant can’t still be incredibly useful. In fact, if it is managed by someone with experience running successful AdWords campaigns, you can expect to see a huge increase in traffic to your Website—and hopefully increased donations, too!