The word was born in the blood and took flight through the lips and the mouth – and for ages this was the best way to learn of something new.
Later, of course came books and newspapers. Still the best way to learn of a product or service was through the almighty word of mouth, until the advent of email.
The Importance of Email
In the fast paced age of digital marketing, email is king. Emails are your window to the world and the best way to reach your consumer. So if your emails aren’t getting the attention they should; well, that probably means you aren’t getting the attention you deserve.
Most of the time your first interaction with customers starts online, so you’ll need a good business email address. This may seem like common sense, but many business owners still rely on personal email accounts. Make sure your email has the ending of your domain name. However, there are also a couple of other things you can do to get your email noticed.
Be sure to use keywords in the Subject line. These are critical as almost a third of email recipients will determine whether an email is worth opening based on the subject line.
Keep It Short and Sweet
Keep your emails short and sweet. Get to the point quickly as most of these are read on mobile devices, where the screen is small. So keep email messages to about 5 sentences max. That’s a lot shorter than a blog or personal email.
Email marketing is still the most effective type of marketing available to small and medium size businesses. It’s a very inexpensive way of marketing, but you gotta abide by the rules of email marketing to get it to work for you.