10 Reasons Why Social Media Will Always Have a Factor in Your Rankings

¨Have you heard about the new restaraunt around the corner? ” That’s the way word of mouth advertising always begins. And if you have ever been a small business you know how important that question or those comments can be.

This word of mouth advertising can be the type of publicity that sends you over the wall and on your way to financial success.

Funny thing is: Anyone can have the succes that comes with word of mouth advertising. You just got to know how to line up the ducks in your favor. And in this day and age it all starts on the social media platforms.
Social media has an obvious benefit; that of allowing you to share your content with thousands of followers – and just the idea of thousands of followers can be good for business.
Small businesses all over the world have discovered many different reasons and benefits social media has for their bottom line; and how it contributes the growth of their ROI and sales.

Nevertheless, there are still those remaining skeptics who don’t really GET social media, or understand how it can benefit a business in many different ways, but especially in the ranking of a website, and ultimately in the traffic that views the content you put out. So without going through a lot of rigmarole, we put a list together of the top 10 reasons why social media will always have to factor into your business rankings.
These 10 reasons will turn skeptics, even someone like yourself, into real believers of the benefits of social media for business.
1. Connect with audiences.

Social media is a fabulous resource that lets you connect to your audience and learn about their buying tastes
You just can’t deny that the key to your success is knowing your customers. You’ve probably done this type of study in your store or business by conducting surveys, or even asking customers about the quality of your service, yet you probably never thought that social media could be a real asset in bringing you this type of insight.
Today, social media actually makes it possible for you to understand your customers better than any other medium available. Tools like Facebook insights and Twitter statistics help you find out things like the languages spoken by your customers, their age, gender, location, and even their other interests.
Knowing this can help you target your SEO for your website and ad campaigns in a more functional way – whether you are targeting to an online audience or physical one. This knowledge allows you to choose better keywords on PPC, and determine the type of content you need to place of your website. In the end, knowing your audience gives you a better return on your investment, no matter the type of advertising you use.
2. Geo-targeting is more effective with the help of social media.
When you work with SEO processes for any length of time, you’ll see the value in using geo-targeting SEO tactics(targeting an audience within a specific geographic location.) This is a great way of sending your message out to customers within a certain location. Still there are some industries that make it hard for you to rank on the first page in Google even when you only want to rank for a particular local city. Social media networks can help in this area as they are large content sites that can easily get a first page listings for particular keyword. So when you use geo-targeted keywords in social media content you can get this to list higher on the search engine index websites.

3. Target specific audiences.

Social media marketing lets you target specific industries, audiences and even languages. When using these platforms there are tools that allow you to communicate the right kind of content to a specific audience. For instance, you can target by location, language, gender, age, relationship status, interests, education and even countries

4. Social media can help you find new customers and even expand your audience.

Social networks like Facebook and Twitter allow you to locate current customers seek out potential customers with new location or within certain geographical areas.

For example if you open up a restaurant in the neighborhood, there are tools that allow you to locate anyone tweeting about certain foods, beverages like coffee within that area (for example, with the Twitter). You can reach out to these users and send them to your   own content. This creates more traffic, can create backlinks to your website, interests and that’s what the Google bot looks for, which in turn, will increase your own websites page ranking.

At any rate, offering information that is being talked about on the social media platforms will index your information on the search engines under your social media accounts. So one way or another you get your information indexed higher on the search engines that your competitors.

5. Increase brand awareness.

You can increase your brand awareness by receiving feedback from your customers on your social media platforms. Other potential customers seeing this positive feedback or interaction will become a part of your audience, and take note of your business and of your brand. Brand awareness is another factor that brings in traffic, back links and search engine content recognition.

6. Social media offers improved market intelligence.

Again – social media platforms offer important insights. What does this mean? It means you can get key information about your competitors, and use that information to influence your website, your content, your social media interaction, your keywords for PPC ads and more. For example you can create search streams to monitor mentions of products, services or competitor’s names. Then based on those search results you can improve your business to offer something your competitors are not offering.

7.  Bring more traffic to your site.

I think I’ve mentioned this once before, however let’s give it a go again. Social media brings you more traffic. This means your website is more than just the digital calling card. People are actually visiting it to get answers to their questions. This increased traffic increases your conversions, shares and links to your site. Ultimately, this increases your search engine ranking. So when people retweet your information, share it on Pinterest, Instagram or Facebook – that information is more likely to rank higher in the search engines

8. People can read your content.

Social media platforms allow for you to easily share content with other users. In the past, SEO specialists had a problem getting contents to reach customers in a short period of time. With social media you can share all of your content quickly, and better yet people interested in your business, your industry and your content can also share it with their contacts and friends.

9.  Social shares are a new way of link building.

Link building has always been important to the search engines and they use this to determine whether a website is worth giving a higher page rank. For years we all used several different link building tactics, both credible and illegitimate to get more links to a website.

Today, most links are achieved by creating original content that is shared across social media. Links to content from social media platforms such as Facebook, Twitter, Google plus, YouTube and LinkedIn. help the search engines understand whether your content is credible or not.

In other words, if a link is tweeted about many times as opposed to a link that is never tweeted about, it will have higher visibility in the search engine because the search engines consider it to have better content.

10.     Build authority.

Since the launch of Google Plus, the search engine has integrated with content authority. So when an offer associates his or her content with his profile, the author listing will appear in the search engines and will build up credibility for the content.

 

5 Tips to Make Your Social Media Campaigns Rock

Like a heavy rain…

It often seems like social media services, ideas are on a constant downpour; you want to ignore it but do you really think you should?

I’ve resisted the idea of social media advertising for a long time, believing that there are many other better advertising tools in this age of digital marketing, and while organic and free social strategies go a long way towards increasing your websites visibility, I now think it’s time to seriously consider advertising on social media platforms.

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What I think is effective today is this:

If you spend money on digital advertising, social media ads can earn you some very good returns – and in some cases it can also be the cheapest way to reach people.

There are Best Practices Now

Some 10 years ago, social media marketing was a relatively new practice, there were no rules to the game, but today there are many top social media advertising experts that are pioneering the way and showing us what the best practices are and which strategies work best for social media advertising.

At Uluad we continue to dip our toes further into social ads for our customers, because it brings in successful conversions. There are a ton of things we’ve tried, but I want to share 7 tips that have helped us drive those social media ads home.

Multiple Versions of Social Media Marketing Advertisements

When we write headlines for posts or pages, we come up with about 15 or more headlines. This helps  us create more than a few advertisements.  We create several versions of the copy and test them with different images. Then we test to see what draws the audiences in.

We have several versions of ads and anything that comes in lower than 1.5 CTR after a few hours, we deactivate.  So the strategy is this:

  1. Create a number of ad variations.
  2. Analyze the stats to see what works
  3. Deactivate or remove ads that don’t perform well.

This button helps focus your ad and enhances the call to action making the reader take action and go to the site you direct him towards.

  1. Create a Custom Landing Page

If the idea is to convert, or signup then you have to think of what a person will do once they click on the button.

Social media ads work in a two step process. You have to create the advertisement.

But you also have to create the destination. Where is your reader going? You have to direct him towards what you want him to do.  The most successful social media agencies often use a custom landing page; it is where the copy carries them from the ad to the landing page to the SALE.

And the more targeted your advertisement the more targeted your landing page should be. This works well with e-commerce sites that want to target a single product or on a special offer.

Get the Price Out into The Open!
An interesting social media marketing tip that many experts agree on is to get the price right out into the open. You want to pre-qualify your traffic and only want people to click on the advertisement when they feel comfortabl paying  the price.

The key to picking up on this comfort is to clearly state your price.

  1. Offer Discounts

In recent Facebook surveys, more than 60% of all users suggested that they were more likely to click on a discounted offer. So if you want to be more successful at social media marketing, be sure to mention a discount I your campaigns.

 

PPC and Social Media Ads Work; But You Gotta Answer the Customer Questions Please!

Hurry up!

It’s important that you get that response to the question the customer asked in as soon as possible. This is crucial to the return on your investment.

Everyone wants to win at business; to do things no one else can do; or no one else is able to do.

 But how do we do it? Sometimes it all starts will making small changes. And one of the best ways to stand out from other online businesses is to offer a very fast response time.

What do I mean?

In the online world, it’s very common for opportunities to come through on your social media platforms and blog.

These are often customer or business comments and questions; sometimes you even get great offers. But if you don’t pay attention; if you don’t respond to these comments, you could lose out. Not only that, but you also make customers feel left out.

By responding quickly to exchanges, blog comments social media comments, you let your customers know that you care, that you are willing to go the extra mile. And that leads to a more loyal following and more customers.

Quick and relevant intervention leads to a change in behavior and to more success. Statistics, show that customers and other successful businesses associations make decisions quickly,  and we see time and time again that response times matter. The responses to these comments or questions are linked to conversion rates.

Statistics also now show that if you wait an hour to respond to a lead you reduce the conversion rate by 4% and each successive hour leads to further loss of conversions. After 12 hours it’s a 20% and after 24 hours you lose about half your leads.

Here at Uluad we understand the importance of quick response times, however, many businesses still don’t understand how important this is.

Quick response time doesn’t just refer to how quickly you get back to a client. It also refers to how quickly your website responds. How prominent your PPC ads are. These are aspects that can dramatically affect your conversions and this is an important characteristic that affects your winning your client.

Be fast. Don’t take your time when it comes to responding to your clients. Go make calls and then share this article then go make more of those conversions.

Have You Tried Facebook Remarketing: It Will Improve Your ROI

Facebook_icon.svgDid you know that there are remarketing campaigns on Facebook? Are you reaping these benefits?

By now you know that Facebook ads can be targeted to people who take an interest in your service or product, but I want to go over how Facebook remarketing campaigns can also increase your ROI.

What Is Remarketing?

This is a new advertising campaign product first initiated by Google. Basically it targets people who have visited your website and have already taken an interest in your product. It works like this:

A visitor comes to your site, shops around then has to leave.

When you invest in remarketing you segment your visitors and create custom ads then show these to the people who have visited but for some reason had to leave. This just offers them a little reminder that you are still there and still have that great product they want.

Now Facebook also has remarketing and can help boost your conversion and lower your overall advertising costs.  The benefit here is that you show advertising to people that are interested in your services.

For this to work you need to determine which users visit your site organically  and find them on Facebook or Twitter, which isn’t all that difficult.

Facebook Remarketing offers a Lower Cost

Compared to other remarketing costs on search engines like Google or Bing, Facebook remarketing ads are less expensive, and the reason is because  Facebook traffic is less targeted than search engine traffic, well supposedly so, but in certain cases it is even more targeted.

The theory is that on search engines, users are already  looking for the product or service so they are asking for you. On social media you are only exposing your readers and users to an ad while they are doing other activities. This results in lower costs.

More Effective

However, in many cases Facebook marketing is more effective because people tend to have more time to click on an advertisement and read through  it. Remember, on Facebook people are socializing and looking for entertainment which means they have the time to look around.

Bottom Line

Targetting audiences via Facebook can be as granular as you want. There are many filtering options that allow you to reach the audiences you seek.  Use that to your advantage.  A hyper-targetted audience guarantees cheaper traffic.

Through Facebook marketing you can convert your audience but you need to have quality and consistent marketing efforts. You must customize your message to include relevant information that customers want.

 

How to Innocently Create the Most Popular Facebook Marketing Post

One of the hardest objectives when using social media marketing is to get consumers to respond with comments on a product or a post. And why are comments important?

Truth is when consumers comment on something you’ve posted on your business page, you get more engagement and this turns into more views and in most cases, more sales.

To demonstrate the importance of this, at Uluad we are always trying to find a prime or best examples of the way social media advertising is used,  that’s precisely why today I’d like to touch on a recent post made by Groupon.

Understandably, we don’t all have products like this, but what makes this post so efficient is not really the product itself, but the innocent and humoristic stance Groupon took in replying to many of the comments made. It was a predesigned plan that gave them a “Sold Out” status on this product.

banana bunker

What is Groupon?

Groupon is a discount shopping site that specializes in products, trips and discounts of all kinds. It’s this that makes it kind of tough to find a post that doesn’t seem like a total hard sale but they did it with one of their long time sellers the banana bunker.

 

The company has frequently gotten email regarding this product so they planned accordingly for this Facebook massive success which turned into a gold mine of engagement and sales (actually they could have planned the sales end a little better by keeping more than 600 units in stock.)

This daily deal post became the company’s most popular Facebook content ever with more than 12,000 comments, 18,000 likes and 43,000 shares. Their success lay not just in the appearance of this plastic fruit protection container but also in their simplistic and innocent responses to the sarcastic consumer comments. The Banana Bunker has always generated salacious comments but this time Groupon decided to plan on getting in on the joke.

banana bunker1

The Team work

Groupon put five people on the social media planning here, with three specifically responding to the post.  All in all it required about 2 hours to respond to about 150 to 200 comments.

When the team was interviewed, Groupon says that this type of comment is common for their social engagement and works on many of their other products as well, though not necessarily in this volume.

 

Facebook Groups as Good as Sparkling Wine

Walk into the grocery store, go to the wine section, and the first thing you notice is the huge variety.

In fact there are so many wine types that the selection can easily confuse you. You practically have to be a wine connoisseur to differentiate the types and flavors.

There are obvious differences here. We can distinguish that white and red wine are different in color, so they are probably different in taste as well.

But the difference goes even deeper than that. The taste can not only be influenced by color but also by brand, year and even geographic location of the grape growth.

What does the grocery store wine department have to do with Facebook?

By now you’ve heard that Facebook can help grow your business. So you’ve quickly created a page, and you post away. But most business owners assume that Facebook is all the same, just as most non wine drinkers assume that wine is all the same. And this can prevent a business owner from experiencing significant branding and networking opportunities as well as sales growth.

You Could be Losing Out

Why? Well because Facebook has many different options other than a simple personal profile or business page. These options can help grow your business and get it known. What I’m talking about is  Facebook Groups.

What are Facebook Groups?

These are groups of people with similar interests. So if your business is sales related you would want to become a member of Facebook Sales groups. If it were industry related, then groups within that interest might be beneficial. Essentially these are groups of members with similar interests.

Do you want to connect to targeted groups of people?

Do you want to be more visible and have more interaction on Facebook?

Then joining different interest groups on Facebook has a distinct benefit. Facebook groups allow businesses to connect and network with industry colleagues as well as customers and audiences with like interests.

Increased Visibility

Facebook groups offers visibility because people who belong to these groups have a similar interest to your own, and they get notifications about your posts and discussions.

The Possible Disadvantage

The only downside to joining different groups is that you need to join from your personal profile – a business page can’t join a group. Facebook allows you to join up to 6,000 groups, but most business owners only effectively use 10 to 20 – those where they can make a notable difference.

Things to Think about Before Joining a Group

Before selecting a group, analyze it to see if it is a good fit for your business. Study the location, number of members and if possible the activity the group has. Even if you do join a group and then find it doesn’t fit your needs, you can leave.

  •  A good way to figure out whether a group is a good fit is to read the mission statement in the “About” section.
  • Look for groups that have value, where members participate. It’s not going to bring you value if it’s just a bunch of sales messages with no real participation.

Look for Suggestions

If unsure as to the type of groups you want to join you can look for Facebook suggestions. These are in the left sidebar under Groups and then “Find New Groups.” Facebook offers suggestion based on your interests and activity in other groups.

 

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Change, Change, Change: That’s What Business Facebook Marketing is All About

The Rolling Stones, remember them?

The song, “You Can’t always Get What You Want” comes to mind when I think of change.

“You can’t always get what you want, but if you try sometimes, you just might find you get what you need.”

Lessons are learned every day—or they should be – so we really shouldn’t have a problem with that, right?

Whether positive or negative, life and business is full of lessons.
The world of business is everchanging, and that means continual learning, Change is good. But if change isn’t your thing, well, you still need to get ready for it, as Facebook is changing the way it works for business users.

New Facebook Changes in 2015

You may have already noticed these changes. Notice that your page posts aren’t showing up as frequently in the news feeds anymore? Have your company’s engagement levels decreased? The reason is because of these changes.
According to Facebook, they are going to improve the user’s experience by reducing the number of overly promotional page posts in the user’s feed.

Here are some of the characteristics that Facebook considers too promotional:

  • Posts that only sell a product or service
  • Posts that push sweepstakes or promotions
  • Posts that use content from advertisements
    So if Facebook Pages are an important part of your marketing strategy, you may find that Facebook advertising is now the way to go.

What If I don’t have a large advertising budget?

  • When you don’t have a Facebook advertising budget, you might want to consider the following:
    Analyze your marketing efforts and create content that engages, informs and gives real tips that audiences can learn from and share.
  • Use links but within the page as well as in the captions.
  • Run a test. See what posts get the most engagement. Try posting advice, or tips within our industry.
  • Post images on Pinterest and instagram and cross post to Facebook.
  • Use the social media content calendar to schedule your posts.

What If My budget is Small?

One of the benefits of social media is that advertising is flexible and can be siloed down to your budget. Facebook allows you to target ads strategically and gives you better efficiency than many other forms of advertising.

Organic Facebook Marketing Tips

On Facebook there are ways to sell without really selling. These ar a few tips to help you expand your organic audience.

  • Stop focusing on the Sale. Facebook is social oriented so make it social.
  • Post good content on Facebook. Share your ideas and your blogs here.
  • Empower your colleagues to participate.
  • Respond to questions, doubts or issues.

Now that you are empowered with the ability to change and meet those new Facebook requirements. Let’s bring it on.

Do You Know What Your Competition is Doing on Facebook?

Once you start working on Facebook the first thing you want to know is whether or not your competition is working on Facebook ro not. Are they getting the engagement and massive reach that you want

How Do You Find Out?

While you really shouldn’t copy the strategies your competitors use, it is helpful to understand and study their posts, traffic and interaction. That’s how you might get ideas on how to tweak and change your own posting strategy. You can build off of the knowledge of what works and what doesn’t for others. To do that we’ll show you how to research your competition, see what they are doing on Facebook and study their success or failures.

Set Up the Facebook Pages to Watch

In Facebook there is an option called Facebook Pages to Watch. This offers a great way to start your research. It’s located in the Insight area of your Facebook page. Don’t worry page owners don’t realize you’ve put them on your list, they just get notified that someone has them on their pages to watch list. Just visit the “Overview”tab of the Insights section and locate the “Pages to Watch” section. Click “Add Pages” and search for selected pages to watch.
Add your competitors, as well as other pages that are in related industries. You can add as many as 100 pages to your list.
Once you’ve added the pages you want, you can check them regulary and note how many times they post and the type of engagement they get.

Compare These To Your Own Posts

In the same Insights section, go to the Top posts form Pages you watch. This shows the top five posts, and you can then compare this information to the activity you get on your own posts.

Create An Interest List

Another great way to monitor different pages is to place them on your Facebook interest list. Just click on “Interests” in the left sidebar of your personal Facebook page and click the “Add Interests” selection, then click on “Create List. The purpose in doing this is to check the types of things other people post about, without your having to navigate to the individual page.

Use Tools like Post Planner

Pages to watch is a great way to get better insights, there is also a great tool to help you figure out what images get the best engagement. This tool allows you to access viral photos that come from a variety of different pages.

Get Simply Measured Free Reports

You can also access free reports that analyze your competition on different social media platforms. The best tool for doing this is called Simply Measured. This measures the stats on Facebook, but also on other sites like Instagram, LinkedIn, Twitter, Vine and Google+.

Bottom Line

It’s important you keep an eye on the competition, that way you can discover different ways, and different types of content that work in your industry.. Just remember to always keep your own brand and messge in mind when posting. While your competitor may post a ton of animal videos, this might be getting better engagement, but it’s not really helping with any marketing effort.

No Marketing Strategy is Complete without Social Listening

Social media listening means monitoring everything that is being said about you and your brand on the web and social media and using the input to know your audience better so you can make needed improvements. There are many reasons why you should keep track of your mentions on social platforms.

First of all, this activity can really help you grow your business by identifying new market opportunities. Listening to conversations taking place online allows you to jump in and engage people in the conversation, do effective online public relations and get market insights in the most cost effective way possible.

Social media listening can be an overwhelming task, though. There are so many different platforms where people post their comments and share their thoughts and opinions that it is practically impossible for a person to keep track of all this activity. Thankfully, as with everything else in social media, there are free tools that you can use to help you monitor the millions of Tweets, Facebook updates, and articles posted every day to look for what the audience is saying about you. Before deciding what tool is the best option for you and your company, try two or three for a period of time to see which one really makes things easier for you and suits your needs best. After checking a few, we  came up with a short list of our favorites:

Google Alerts

This is an automated service that generates search engine results, based on specific criteria. Results are sent to suscribers by e-mail.

SocialMention

The tool is also free with real-time search and analysis for social media only that you can explore or opt to receive alerts.

Mention.net

A tool that sours the Internet for mentions of your name or keywords of your choice.

PinAlerts

A tool created for Pinterest, which notifies you whenever someone pins your content from your website.

There are other, more sophisticated enterprise-level tools available that offer a much higher variety of services and in-depth analysis as well. These tools take social media listening to a higher level but are not cost free. Take your time to research these alternatives always keeping in mind your particular needs and goals.

Once you have a monitoring tool in place, it is time to listen to the conversations, to analyze the data and to put that information to use.

The rewards of having a clear set of objectives, doing your research and establishing an active social listening plan suited to your business can be invaluable. Invest the time and resources to define your social media listening strategy to fully take advantage of one of the most important activities you can engage in for the success of your company.

 

How to Get Free Traffic to Your New Business Facebook Page

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Facebook is fun, engaging and a great place to share stories, images and events…. But that’s not all it is, Facebook can also be a great place to advertise and promote your business.

While at one point, this may have been a purely social platform, this is no longer true. The current Facebook platform is slightly different from the social platform Mark Zuckerberg created back in 2008. Today, Facebook is much more than just a college student social board; it can also be an important marketing tool for businesses, one that helps gain new customers and reaches new audiences.

But to use a Facebook page effectively as a marketing tool you need to worry about getting people to “Like” your page, that way you can get your information to their news feeds so more people can see it.  There are several ways to get these Likes including the use of paid Facebook advertising. However, before you turn to this marketing method, you want to get as many FREE “Likes” as possible. Let’s look at three important free ways to get the  “Likes” you need.

Use Your Website

The biggest complaint most successful social media marketers hear from website owners is; “No one comes to my website; what’s the point of having one?” Well, when working with Facebook you really do need that website. This is the foundation of your marketing efforts. It is your sales transaction hub, your storefront. There is almost no sense in broadcasting your business to the world if you don’t have a storefront to send your leads.

By the same token, if you’ve had a website for a while, then chances are that your customers already know how to find you, and you probably already have a certain following.  When you first start advertising on Facebook you certainly want to leverage your existing website traffic and get them to participate and connect with you on Facebook. The simplest way of doing this is by placing social media icons on your website. These allow your audience to click on the links that direct them to your social media profiles.

Don’t Forget E-mail

When it comes to Facebook marketing, the more fans and likes you get, the further your message reaches. This means you want to get as many people to your Facebook page as possible. One of the most overlooked ways of doing this; a method that is often overlooked by business owners is email. That’s right your email can bring  you more social media reach in such a simple way; just add social media buttons to your email signature. That way the recipients can click the Facebook button in your email and arrive at your profile. This can convert existing business associates and friends into additional Facebook followers. This a especially a great way to get Facebook followers when first starting out as you can let all of your email contacts know about your new Facebook pages.

Promote Your Facebook In-House

Facebook has been around for a while, and if you already use the platform for personal use, then invite your fans to like your new business page. Ask close friends or employees to promote your page and invite their own friends to like it as well. You might think this has little effect on your Facebook business page, but you will be surprised by the support you get from your existing fans.