Like a heavy rain…
It often seems like social media services, ideas are on a constant downpour; you want to ignore it but do you really think you should?
I’ve resisted the idea of social media advertising for a long time, believing that there are many other better advertising tools in this age of digital marketing, and while organic and free social strategies go a long way towards increasing your websites visibility, I now think it’s time to seriously consider advertising on social media platforms.
What I think is effective today is this:
If you spend money on digital advertising, social media ads can earn you some very good returns – and in some cases it can also be the cheapest way to reach people.
There are Best Practices Now
Some 10 years ago, social media marketing was a relatively new practice, there were no rules to the game, but today there are many top social media advertising experts that are pioneering the way and showing us what the best practices are and which strategies work best for social media advertising.
At Uluad we continue to dip our toes further into social ads for our customers, because it brings in successful conversions. There are a ton of things we’ve tried, but I want to share 7 tips that have helped us drive those social media ads home.
Multiple Versions of Social Media Marketing Advertisements
When we write headlines for posts or pages, we come up with about 15 or more headlines. This helps us create more than a few advertisements. We create several versions of the copy and test them with different images. Then we test to see what draws the audiences in.
We have several versions of ads and anything that comes in lower than 1.5 CTR after a few hours, we deactivate. So the strategy is this:
- Create a number of ad variations.
- Analyze the stats to see what works
- Deactivate or remove ads that don’t perform well.
This button helps focus your ad and enhances the call to action making the reader take action and go to the site you direct him towards.
- Create a Custom Landing Page
If the idea is to convert, or signup then you have to think of what a person will do once they click on the button.
Social media ads work in a two step process. You have to create the advertisement.
But you also have to create the destination. Where is your reader going? You have to direct him towards what you want him to do. The most successful social media agencies often use a custom landing page; it is where the copy carries them from the ad to the landing page to the SALE.
And the more targeted your advertisement the more targeted your landing page should be. This works well with e-commerce sites that want to target a single product or on a special offer.
Get the Price Out into The Open!
An interesting social media marketing tip that many experts agree on is to get the price right out into the open. You want to pre-qualify your traffic and only want people to click on the advertisement when they feel comfortabl paying the price.
The key to picking up on this comfort is to clearly state your price.
- Offer Discounts
In recent Facebook surveys, more than 60% of all users suggested that they were more likely to click on a discounted offer. So if you want to be more successful at social media marketing, be sure to mention a discount I your campaigns.