In fact, it is hands down one of the best tools available in Paid Per Click (PPC) marketing. So when people ask, “Does Remarketing really work?” Is it the right choice for me? Is Remarketing annoying to my audiences?” We have to say that yes it works and yes it can be right for you, and in some cases, yes it can be . Remarketing doesn’t work for everyone, but it can be the perfect advertising venue for many businesses, and these are the reasons why.
What Is Remarketing?
Remarketing is a type of online display ad that allows you to show ads to users who have visited your site but then left. These are the people that have bounced or abandoned your site, but you can still convert into a customer. With this type of advertising you can reach past the site and show specific products to people who have visited but gone to other sites.
So for example, if a customer is looking for boots on your site but then decides to go somewhere else to browse, the remarketing ad will show up in the readers browser or on the side of other pages.
Does It Work?
Yes it is a definite advantage. So if you can use it, you should. Remarketing allows you to take advantage of all your site traffic, which is prequalified and comes with an interest in your niche. This is a marketing tool that comes with less expensive clicks and high conversions.
How Well Does It Work?
Well, the answer to this question really depends on the type of business, your sales and your conversion goals. It also depends on whether you can create a detailed audience list and maximize efficiency.
Is it Annoying to Readers?
To some it can be. But to other users, remarketing ads are innocuous. Still some people do find that excessive remarketing can be excessive.
Who Does The Remarketing Ad Target?
This is the ideal option to retarget people who have added products to a shopping cart but then abandoned the purchase; to those that have purchased items before or even to people who come to the site and then suddenly leave.